It’s All About Kegels!

What are the kegel muscles?

The term “Kegel muscle” is used to refer to the muscles of the pelvic floor, the pubococcygeus muscles (PC muscles). The PC muscles hold your pelvic organs in place, control the flow of urine, and also contributes to sexual pleasure during intercourse. How? PC muscle are also responsible for the contractions you feel during an orgasm.

How do I find my kegel muscles?

To identify your pelvic floor muscles, stop urination in midstream. If you succeed, you’ve got the right muscles.

How do I strengthen my kegel muscles?

You can strengthen you PC muscles by using ben-wa balls or simple exercises. Exercises should be done multiple times a day for maximum results. Keep reading to found out how!

What are kegel exercises?

Kegel exercises are the repetitive tightening and relaxing of the PC muscles.

Why should I do kegel exercises?

Kegel exercises won’t actually tighten your vagina. But, they will tone and strengthen your vaginal muscles, which can increase your ability to be aroused. Kegels will also create a tighter grip during intercourse. They can also help intensify contractions during orgasm, because they send more blow-flow to your nether regions!

HOW TO DO KEGEL EXERCISES:

STEP 1 –  Once you’ve identified your pelvic floor muscles, empty your bladder and lie on your back. Tighten your pelvic floor muscles, hold the contraction for five seconds, and then relax for five seconds. Try it four or five times in a row. Work up to keeping the muscles contracted for 10 seconds at a time, relaxing for 10 seconds between contractions.

STEP 2 – For best results, focus on tightening only your pelvic floor muscles. Be careful not to flex the muscles in your abdomen, thighs or buttocks. Avoid holding your breath. Instead, breathe freely during the exercises.

STEP 3 – Repeat 3 times a day. Aim for at least three sets of 10 repetitions a day.

HOW TO USE BEN-WA BALLS:

STEP 1 – Insert one ball at a time. Putting lubrication on the balls will help them glide in. Women have said that inserting the balls is similar to inserting a tampon. If you’re having trouble, you should lift one leg up. If that doesn’t work, try inserting them while lying down.

STEP 2 – Squeeze your leg muscles together and then your pelvic muscles together to hold the balls in. The balls should push down a little bit inside your vagina, and they will make your vagina feel “full”. Much like tampons, you should eventually get used to the feeling.

STEP 3 – Hold the balls inside for at least 15 minutes a day to strengthen your PC muscles. You can hold them in for hours for a better workout.

Visit us online at www.thereddoorstore.com for Ben-Wa balls and more!

The Clitoral Truth…

The Clitoral Truth: Facts every woman (and man) should know!

Wow. You don’t know how many people I have encountered who do not know what a clitoris is… OR what to do with it!! It’s SUCH an important part of a woman’s sexual pleasure. And because it’s so important, I’m dedicating a blog to educateing and enlightening you about the clitoris!

FACTS:

• The clitoris is a small bud-like formation that is located slightly above the opening to the vagina.
• Clitoris size and shape differs from woman to woman, but it is generally between 1/8″-3/8″ in size.
• The clitoris is the only human organ designed purely for pleasure, and no other reason.
• The clitoris is equivalent to the penis; it’s packed with nerve endings & becomes engorged when she’s aroused.
• Because the clitoris is like a penis, a woman almost always needs some sort of clitoral stimulation to climax.

VITAL INFO: 75% of women need clitoral stimulation to achieve orgasm. Penetration isn’t enough on its own.

TIPS:

• Consider pleasing her FIRST. Since most women need clitoral stimulation to reach orgasm, foreplay is a must!
• When pleasuring the clitoris manually or orally, go slowly and use lots of lube. Slow, steady, gentle, repetitive strokes will create a much more intense orgasm.
• For extra sensation, use a clitoral pump or a clitoral stimulating gel to increase blood flow.
• Positions for maximizing clit stimulation are girl on top and rear entry. Both provide access to the clitoris for either manual stimulation or vibrator stimulation. Check out our clitoral vibes here!
• Remember… Every woman is different! Talk to your partner about what makes HER happy and go from there!

DICK·tion·ar·y… Penis knowledge for everyone!

Penises can come (and cum) in all shapes, sizes, and colors. They’re a source of pleasure for their owners, and their owner’s partners. So, here’s a blog post dedicated to the penis.

The Basic Facts:

• There are two types of penises. One kind expands and lengthens when becoming erect (a grower). The other appears big most of the time, but doesn’t get much bigger after achieving erection (a shower). Most men are growers.
• The average man has  11 erections during the day. The average man will also ejaculate 7200 times in his life.
• You need to have erections often in order to keep your penis in shape. Basically, it needs regular exercise.
• No time for “exercise”? Don’t worry. Your penis will do the work for you while you sleep. Most men have 3-9 erections a night.
• The average time it takes a man to orgasm is 3 minutes.
• The average male orgasm lasts 6 seconds. Women get 23 seconds.
• Only 6 % of the male population needs extra-large rubbers, according to condom manufacturers. In other words, 94 % of men lie.
• The average penis size, when erect, is 5 to 6.4 inches.
• The underside of the head and shaft are the most sexually sensitive areas on a penis.

I Bet You Didn’t Know…

• Human males used to actually have a bone in their penises referred to as a “baculum”. The baculum still exists in other primates where it keeps the penis rigid long enough to deliver sperm. Human males now rely only on blood pressure for their boners.
• Only 1 man in 400 is flexible enough to give himself a blow-job!
• According to studies, better-looking men may have stronger sperm.
• Your brain is not necessary for ejaculation (insert joke here). The order to ejaculate actually comes from the spinal cord.
• The most common cause of penile rupture is vigorous masturbation.
• Vibrators aren’t only for women. They work on the penis, too. Repeated vibrations against the penis can cause orgasm and ejaculation.
• Foreskins have been used  to grow artificial skin cells for burn victims.

Things You SHOULD Know…

• Smoking makes you 30% more likely to suffer from impotence. Why? It affects your cardiovascular system, which is responsible for getting blood flow going in your penis. It can also cause damage to penile tissue, making it less elastic and stretchy. Furthermore, smoking can shorten your penis by a centimeter!
• For an averaged size man, it can only take 3 alcoholic beverages to impair your penis’s ability to rise to the occasion.
• 20% of American marriages end in divorce because of sexual dysfunction. That’s why it pays to keep your penis healthy!
• Regular sex has many health benefits for men including higher levels of certain antibodies, lower blood pressure, keeping a healthy body weight, pain relief, higher self-esteem, and improved sleep!

How We Can Help…

• Single, or not getting enough sex? Try one of our many masturbations toys!
• Want to improve blood flow to your penis? Try one of our many styles of penis pumps!
• Need a boost to your size? Try one of our enhancement creams!
• Giving yourself regular penis workouts? Try one of our warming lubes!
• Want to improve your erections? Try one of our cock rings!

Vibrators 101: things that make you go hmmm!

When you walk into one of our stores, we make a point to greet you with a warm welcome, as well as offer to answer any and all questions. We want you to feel safe and comfortable, like we’re a close friend with which you can share your secrets. Lots of customers jump right in and pick our brains for what’s hot. But, there are always the customers who quickly offer, “I’m just looking”, then hurriedly skitter away. Here’s what happens next… They wander around for a few minutes. They try NOT to look at any of the toys. Then, they sheepishly return to one of us and say, “I need help. I have no idea what I am looking for! I’ve never, ever bought something like this before!” We smile and jump right in to what I call our “101 talks.” Whatever you’re looking for, we know what to use, what’s the best of the best, and how to make the most of it.

One of the types of items we sell the most of would be vibrators. But, vibrators come in all kinds of shapes, sizes, and colors. Not to mention, the can serve a variety of functions in the bedroom. Therefore, we frequently give “Vibrator 101” talks as we guide nervous, yet curious customers around the store. So, here’s my run-down on vibrators, just for you:

The Basic – This is also called a “starter vibe.” It’s not phallic in shape and is usually made of a smooth plastic material. These vibes usually have limited functions and speeds (think slow/medium/fast). Basic vibes run from small to medium in size, but run small in girth. They are great for someone who is looking for a starter toy, or just wants something inexpensive and basic. I suggest the Velvet Touch Vibe, by Doc Johnson. If you want a little more excitement from a basic vibe, try one of our Climax Gems by Topco for a textured experience!

The Bullet – This is also often referred to as an egg. Bullets are usually bullet-shaped, wand-shaped, or egg-shaped. They are usually made of a smooth plastic, or may be covered in a soft gel or silicone material. These vibes can range in function from a simple 3-speed to a 10 function ability, complete with pulses and patterns. Often times, they are attached to a remote. But, you can buy wireless versions. They range in size from 1″ to about the size of an egg. They are great for someone who wants clitoral stimulation during sex or masturbation. They are also good for vaginal use, if you’re looking for something on the small side. Bullets can range in price and quality, but here are my top 3 suggestions:

• The Teardrop Bullet, by Doc Johnson – Small, powerful, quiet, inexpensive… all good things!
• The 10 Function Wireless Remote Bullet, by Pipedream Products – Small, powerful, 10 orgasmic functions, and works from 25 feet away
• The Tango, by We Vibe – Small, REALLY powerful, waterproof, rechargeable, with a wide range of vibrating modes

Vibrating Dildos/Dongs – Now we’re getting into some serious trouble! This is where you will begin to find more variety in the selection of toys. If you’re looking for a vibrator that may resemble your lover, this is where you want to start. Vibrating dildos are phallic in shape and resemble penises – veins, ridges, curves and all. They are made of soft gels and silicone. They come in all shapes, sizes, and colors. Sizes range from 5″ to 12″ (unless you special order). Girths can range from the slender to the very hefty! And, these vibes come in colors from natural skin colors to wild colors like pink, purple, and blue. They may have only 3 speeds, or they may have multi-function settings that include pulses and patterns. They will range in price and quality. I suggest you try one of our EZ Bend Dongs, by California Exotics.

Rabbits/Multi-Stims – Rabbit is the generic term to describe a vibrator that has both a vaginal shaft, as well as an external stimulator for the clitoris. Sometimes, these toys also have a 3rd stimulator for anal penetration. Like vibrating dildos & dongs, they are made of soft gels and silicone. They come in all shapes, sizes, and colors. Sizes range from 5″ to 10″ (unless you special order). Girths can range from the slender to the very hefty! And, these vibes come in colors from natural skin colors to wild colors like pink, purple, and blue. They may have only 3 speeds, or they may have multi-function settings that include pulses and patterns. They will range in price and quality. Where they differ from vibrating dildos & dongs in that they often do not look realistic and may have see-through shafts which contain rotating beads. I suggest these toys, if you’re looking for a rabbit:

• For beginner’s – Try a Platinum Butterfly Kiss, by California Exotics. It’s small and has multi-function vibrations.
• For serious fun – Try the Thrusting Jack Rabbit, by California Exotics. Thrusting action and multi-function vibrations – YES!
• For premium fun – Try the Thrill by We-Vibe, or the Ina by Lelo. High quality, rechargeable, multi-function toys designed for maximum pleasure!

G-Spot Vibrators – A G-spot vibrator is any of the about toys, but with a curved shaft specifically designed to put pressure on the g-spot. By applying pressure to the g-spot, you increase sexual pleasure, as well as the likelihood and intensity of orgasm. For maximum g-spot stimulation, I suggest the Gigi, by Lelo. The Gigi is the ultimate mid-size G-spot massager with a flattened tip is designed specifically for that erogenous zone. It’s also rechargeable and whisper-quiet, with 5 adjustable stimulation modes.

Wands/Personal Massagers – These toys are essentially the same as a personal back massagers. They are wand shaped, high-powered, with a large vibrating heads. Wands are not used for penetration and are external toys only. These toys usually do not have multi-function patterns or pulses, but instead have ranges in speed from low to high. Wands are best for women who have difficulty achieving orgasm, or do not climax with traditional vibrating toys. They range in price and size – from mini to full length (about 10″ long). Wands usually have a plug-in cord, but do come in battery-powered and rechargeable styles. For someone interested in a wand, I suggest trying the Bodywand Mini, by Bodywand. Start small to see if this is the type of toy for you. If so, invest in something bigger and more powerful!

So, that’s Vibrators 101. I hope you learned something new! There’s also vibrating glass toys, vibrating anal toys, vibrating panties, vibrating cock-rings, vibrating tongue rings, and many, many more things that can make you go hmmm… But, I will save all that for another day, another blog, another 101 class!!

A nurse, a cop, and a maid walk into a bar…

Let me set the scene… My lover and I are having lunch. I am getting very animated and excited about an idea I have for the bedroom. It’s a scenario I’d like to play out. He listens intently. Then, my lover begins laughing heartily and says, “Let me imitate you… ‘I want to role play tonight, and these are top 5 ideas!’ You’re going to give me multiple personality disorder at this rate, honey!”

Now, let me explain… One of my favorite things to do to spice up the mood during sex is role playing. I love it, absolutely love it. Why? It adds excitement, mystery, and fun. With role play, your inhibitions can disappear. You’re not you anymore. You don’t have to be confined to yourself. THAT makes sex friskier and more fun! It’s also empowering because it puts YOU in control of your sexuality and your sexual experience. Not to mention, it keeps things from becoming stale between you and your partner. Plus, role playing sex allows you to enact your fantasies, without straying. And, it increases the anticipation for sex by creating the scene for a slow build-up.

Another fun part of role playing? You get to dress up! If you raided my closet, you’d find a huge assortment of wigs, in all sorts of colors and styles. I also have tons of costumes – school girl, hot pink scrubs for the doctor, border patrol guard, cop, French maid, Elvis, bar maid, waitress, Minnie Mouse, pin-ups of all kinds, the dominatrix, nurse, sailor, firefighter… even pants, a shirt, and tie for a little cross-dressing! And of course, it doesn’t help that I work for a sex shop. We have the cutest, sexiest assortments of costumes – from bedroom only outfits, to those suitable for a Halloween party. So, I’m like a kid in candy store!

Want to give role playing a try? Here are some great ideas to get you started:

BAD COP – make your lover a sexy prisoner for the night!
OBEDIENT ROBOT – program your robot to do exactly as you say!
HOT HANDYMAN – you’ve got the tools to get the job done right!
THE STRANGER – meet at a bar & be each other’s one night stand!
THE COED & PROFESSOR – what will you do to make an “A”?
THE CASTING CALL – audition your lover for a homemade movie!
THE NAUGHTY NURSE – give your patient a sexy sponge bath!
THE STRIPPER – get out the “fuck me” heels and thong, and then give your regular a lap dance!
THE MASSEUSE – grab the warm oil and get touchy-feely!
THE FRENCH MAID – feather dust your partner and play at housekeeping!
THE PHOTOGRAPHER & MODEL – grab a camera and snap some racy photos!
THE CAR SALESMAN – show them what’s under the hood, then hit the backseat for a test drive!
THE ROCK STAR – be a groupie and have fun backstage!

Need a costume? Check out our fantasy lingerie by DreamGirl, Leg Avenue, 7 Til Midnight & more!

Do’s & Don’ts for Hotel Sex

It’s Summer, and that means travel. And if you’re like me, travel means lots and lots of hotel sex. So, here are my do’s and don’ts for hotel sex…

DO bring extra batteries for your toys. It may not be convenient to run out and grab some AAA’s when you need them.

DO bring one of our water-proof lubes. There’s the potential for sex in a pool or hot-tub. And, well, there is unlimited hot water in a hotel shower.

DO invest in a Fascinator Throe by Liberator. Hotel bedding can be sketchy. Think of all the fine folks who’ve had sex there before YOU. These plush throws are specially lined to slurp up love juices, lubes, lotions and all the leftovers of sexual play.

DO role-play. You’re in neutral and unfamiliar territory. Take on the role of call girl. Or, meet as strangers at the bar.

DO stay hydrated, or pack a quality lube from System JO. Vigorous activity can leave you dehydrated and make lubrication an issue. Plus, proper hydration prevents muscle cramping, which could ruin that new position you’ve wanted to try.

DO plan to try new things. New surroundings can make everything more exciting. Agree on a few things you’d like to try before you check in. Then, hang up the “do no disturb” sign.

DO bring a sexy playlist for the trip. Playing a little music can go a long way in masking the soundtrack you’ll be creating. This is especially helpful when thin walls abound, when you’re bunking near friends and family.

DON’T run out of towels. You’re bound to need more than your usual share for clean-up and all those long hot showers you may take.

DON’T forget to hang up the “do no disturb” sign. In the heat of the moment, you might not hear the knock-knock-knock of the cleaning staff.

DON’T eat anywhere off the beaten path. Stick to foods and restaurants you know. A little food poisoning can go a long way in ruining your hot and sexy vacation escapades.

DON’T forget your lingerie and toys in the room. The hotel staff will throw them away once you’re gone.

DON’T be stingy with the tip you leave the cleaning staff. They’re used to sketchiness when cleaning rooms. But, a little extra “thank you” would be the right thing to do. I mean, they are cleaning up all those used towels and dirty sheets. And who knows what they may have found under the bed!

10 Sizzling Sex Tips for the 4th of July!

Ahhh, the 4^th of July… It’s one of my favorite holidays – cookouts, fireworks, friends, the pool, and freedom. Not to mention, a day off work! What else could make the holiday any more fun? I’ve got a few ideas…

Here are my top 10 ways to make this 4^th of July extra HOT, with loads of fireworks:

1. At party with friends? At the local pool? Sneak off with your lover to the bathroom for a quickie or some fooling around. You don’t have to go all the way to keep things hot. Get each other revved up, then save the rest for when you’re all alone.
2. Try one of our warming or cooling lubes. The warming sensation will create fireworks between the two of you. The tingling cooling sensation will add a thrilling chill to the heat of the moment.
3. Streak! That’s right – strip down to nothing and run! The feeling of being naked in public can be exhilarating. And, being naked increases your libido!
4. Don’t want to be naked in public? Stay indoors all day… in the buff! Make it a clothes-free day at home and let things heat up whenever and wherever you want!
5. Too hot for the pool? Have some fun in the shower or bath. We carry an extensive line of Sex in the Shower products, including wall attachments, vibrating loofas, and waterproof lubes. We also carry some fantastic, 100% water submersible toys by Jimmy Jane and We-Vibe.
6. Want to cool things down? Try one of our glass toys that’s been chilled in the freezer! Want to heat things up? Drop the glass toy in a hot water!
7. Be the master of CHILL! Keep a spray bottle filled with ice water next to the bed, and give each other a spritz! Aim for nerve-packed areas like the nipples, the back of the neck, the inner thighs, the tailbone, or the backs of your knees.
8. DRINK! Alcohol naturally loosens your inhibitions!! Don’t drink? Try one of our tropical flavored lubes, massage oils, body gels, or lickable dusters! From pina colada to tropical pineapple, we have just the flavor to mix things up!
9. Ice, ice, baby… That’s right – experiment with ice! Or, keep it sweet with a popsicle or some ice cream. Dab small amounts onto places you’d like to lick or be licked!
10. Want things to get really HOT? Turn off the AC! Sweating allows you to release your natural pheromones. Don’t want to do it the old-fashioned way? Try one of our many pheromone infused body sprays, lotions, or massage oils!

Me vs. the We-Vibe 3…

When I first saw the We-Vibe, I’ll admit… I was skeptical. I had friends who SWORE by it, said it changed their sex lives, that it was a miracle for couples. It’s a strange looking toy, not like your average phallic, rabbit-laden styles. It kind of resembles a boomerang. I’ve used a lot of sex toys in my life. I mean, I work for a sex shop. But, this toy confounded me. I held out and wouldn’t believe the hype… until We-Vibe gave me their latest model, the We-Vibe 3. And who can turn down a free sex toy? So, I charged up my We-Vibe 3 and accepted the challenge.

Later that day, my partner stared at me with a confused look on his face. “What is it again? And, you said we do what with it?” You see, the We-Vibe 3 is a couple’s toy. You insert one end in the vagina and the other end sits on your clitoris. The whole thing vibrates. Your partner slides in under the end that’s in your vagina. It results in a tighter fit and vibrating stimulation for both your vagina and clitoris, and also his penis. And, the vaginal end pushes up against your g-spot – a triple whammy for the clit, g-spot, and residing penis. Yay! Now, maybe you are starting to see where my skepticism came from… How does it fit in there? How does that create life-altering sex? Wouldn’t your average bullet do something similar?

Despite our reservations (and maybe a smidge of confusion), my partner and I experimented with the We-Vibe 3. I’ll admit, it was awkward at first. But, once things got going, it heightened everything. My g-spot was being pressed on like it was a magic button of love. My clitoris was so excited it didn’t even know what the hell to do. And, the vibrating against my partner’s penis… well he wasn’t complaining!! So, yeah, yeah, we were convinced.

But, we got to thinking… and you know how dirty minds are once they get to thinking. The We-Vibe 3 happens to have some nifty features. It’s completely submersible under water. It comes with a wireless remote control. And, it’s made of body-safe silicone that grips to your skin. When you take into consideration those three features, it opens up a world of possibilities. Boy did we think up some possibilities! Here’s the top ways we use our We-Vibe 3:

• Wrap it around his balls while giving him head – my partner loves extra attention to the boys. The gripping silicone gently clings to the balls, providing a light squeeze AND vibration. He loves this!
• Use it as a wireless panty vibe – He keeps the remote; I wear the We-Vibe 3 in my panties. With the click of a button, he can tease me anywhere, anytime. We’ve utilized it on many dinner dates… check please!
• Use it as anal toy – if you like a little backdoor stimulation, the We-Vibe 3 is an awesome choice. One end slips in your bottom, while the other end vibrates against your perineum. He’ll love that he can feel the vibration through your vaginal wall.
• Try it on his prostate – My partner likes anal stimulation, as well. The shape of the We-Vibe 3’s head puts the pressure on his prostate, making him act like a crazy man. So, he’ll use it while I am giving him head or during sex.
• Use it for double penetration – This is my favorite way to use the We-Vibe 3. I slip the bigger end inside my vagina and have the other end resting on my clit. Then, my partner and I lube up for anal penetration. The gripping silicone holds the toy in place really well.
• Use it as a solo toy – The We-Vibe 3 is powerful enough to use for masturbation. Why buy a rabbit when the We-Vibe 3 can do double duty as a couple’s toy AND a solo toy?!
• Update on 7/19/13 – This just in… We came up with yet another use! I used the bigger head inside, with the smaller head placed on my perineum. Then, my partner went down on me. It was amazing! Unlike traditional toys, the shape of the WeVibe makes it so the toy is not in the way during oral sex!

So, in the end, I am a believer. It has changed my sex-life! We keep it charged up and ready to go in case we’re ready to go! The We-Vibe 3 wins every time…

 

You work WHERE?!

When I resigned from my successful career a few years ago due to personal reasons, I never expected to find myself working for a sex shop. You see, I’m in my late 30’s, a professional, a mother, someone with 2 advanced degrees, a monogamous lover… How does someone like me end up working in the “sex industry”?

It’s any easy answer, really. I love sex, everything about it. I love the feeling, the release, the skin-to-skin contact, the adventure, the tease, the flirtation, the spontaneity… everything! My friends know this about me. So, when a friend happened randomly upon a job-listing, she called me and insisted I was perfect for the job… at a sex shop.

At first, I was skeptical. Yes, I’ve tried just about everything in the bedroom. Yes, I am comfortable with my sexuality, and even more comfortable with expressing it. I don’t have any problems talking about sex. But, a sex shop? I wasn’t so sure. Yet, I needed a flexible, part-time job. I wanted something fun and stress-free, just to earn some pocket-change until I figured out what next to do with my life. This fit the bill and I decided to at least give it a shot.

It’s been three years now, and I don’t regret it one bit! At some point in my three years, I left the sales floor for a behind-the-scenes role. Some days, I miss my co-workers and customers. They are some of the most open, honest, and real individuals I’ve ever had the pleasure to meet. Sexual preferences and interests are a study in human-nature and personalities. You learn a lot about people when working in such an intimate environment. And, I learned so much about myself, as a woman and as a person. But, it’s honestly been the most fun job I’ve ever had.

So, yes… I work for a sex-shop. It’s not sleazy… at least not at the RedDoor. It’s real, honest work. It’s liberating, enlightening work. It’s humbling, enriching work. It’s fun, exciting work. It fits me, even though I never thought it would…

Who, what, where, when, why!

Who are we?

We’re the RedDoor, the world’s finest erotic boutique.

What do we do?

We sell sensual adult products and sexy lingerie, for both men and women, in a stylish boutique environment.

Where are we?

We have three locations in the Charlotte, NC area – Independence, South End, and University. We also have an online storefront for discrete shopping from the privacy of your home.

Visit us at www.thereddoorstore.com today!

When are we open?

Our online store is open 24-7! Store hours vary by location. But, we’re always open late for those last-minute bedtime purchases!

Why choose us?

Unlike those other stores, we strive to provide the utmost in customer service and product education. We’re the friends you can talk to about your fantasies, desires, frustrations, and questions. We ensure that all of our staff is educated in product knowledge so that they can answer questions from the sweet to the down-right sassy!